Event report  •  The Chamber

Vietnamese Lifestyle Products and Companies Head to Maison & Objet Paris 2025

Ho Chi Minh City, August 14, 2025 

CCIFV, in partnership with ITPC and the Association of Vietnamese Enterprises in France, organized a workshop dedicated to the export of Vietnamese lifestyle products (handicrafts, furniture, home décor, etc.) to Europe.

Held in preparation for the upcoming Maison & Objet Paris trade fair (September 4–8), a key international event in the lifestyle and home décor industry, the workshop aimed to equip Vietnamese businesses with the tools to showcase their expertise on the global stage. Discussions highlighted the opportunities offered by the EVFTA, examined European consumer trends, and emphasized the importance of innovation, market adaptation, and compliance with eco-friendly standards.

Guest experts underlined the need for Vietnamese companies to strengthen their competitiveness by aligning with Europe’s evolving environmental and regulatory requirements.

Ms. Nguyen Dac Boi Quynh noted that Maison & Objet brings together nearly 3,000 exhibitors and 80,000 visitors at each edition, making it a major international showcase where Vietnamese products are especially valued for their quality and originality.

The Vietnam Pavilion, featured at this year’s fair, will spotlight the creativity and craftsmanship of Vietnamese enterprises. As a strategic platform, it will provide national brands with a unique opportunity to position themselves in the European market and develop new business partnerships.