Event report

[THROWBACK] HCMC: The Role of Social Networks in Corporate Strategy

On Tuesday, March 12, 2024, a conference on the role of social media in corporate strategy took place, a result of collaboration between the CCIFV, the Conseillers du Commerce Extérieur de la France, and the CFVG.

The conference began with a presentation by Thủy Lương, Head of Channel Partnerships at TikTok Vietnam, on "The Future of Consumer and Commerce."

Several speakers shared their perspectives on this theme: Holden RAYNAUD from Atawad, Alexandre SOMPHENG from Havas, Benjamin RACHOW from L’Oréal, Matthieu FRANCOIS from McKinsey, Charles de CHAMPEAUX from Pain Doré/Banh Vang, and Naree Nguyen from TikTok.

This event provided participants with expert insights on how to transform social media into a strategic asset for businesses. These experts, coming from various sectors, shared their experiences and points of focus with the audience.

The conference concluded with a question-and-answer session, and we would like to express our gratitude to all the speakers and participants for their presence and contribution to this event.

See carousel mode See mosaic mode