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K+ signs exclusive deal with AFC (Asian Football Confederation)

On June 8th, CANAL+ Group and its subsidiary in Vietnam K+ announced an unprecedented agreement for the broadcasting of all competitions organized by the AFC for the 2025/2026 to 2028/2029 seasons in Vietnam.

This agreement strongly affirms K+ position as the leading broadcaster of sports contents in Vietnam. The deal includes more than 25 competitions, among which the final round for Asia’s top 18 nations on their qualification journey for the FIFA World Cup 2026, the broadcasting of the AFC Asian Cup™ 2027, as well as the AFC Champions League™ and the second tier of the AFC’s revamped club competition (presently known as the AFC Cup™), which are the 2 leading club competitions in Asia.

Launched in 2009, K+ is a joint venture between VTV, the leading public television group in Vietnam, Opal, an Openasia subsidiary, and the CANAL+ Group. Entertainment is a key pillar in K+'s content strategy. Already strongly involved in the local audiovisual industry, K+ has pioneered in producing local, unique, and diverse TV series and entertainment contents under the K+ORIGINAL label. It successfully launched four high-quality works within the past year and is about to release the new TV series Bad Family this summer on July 17th. The brand also collaborated with CANAL+ to bring to Vietnamese audiences CANAL+ORIGINAL series under a variety of genres, from romance, adventure horror, to action. Additionally, K+’s kid contents are loved by Vietnamese families for its entertaining and child-friendly nature.

In Vietnam, K+ is positioned as the leading sports broadcaster, with major competitions on an exclusive basis such as the Premier League, Formula 1, UFC, ATP, the Australian Open or LIV Golf. K+ marks through this acquisition of AFC competition rights the will to reinforce its commitment to local content and to sports.

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