Business Guide Vietnam 2025
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Located at the heart of Southeast Asia, Vietnam boasts one of the region’s most robust growth rates, with an average GDP increase of 5.4% over the past two decades, expected to approach 7% in 2024. Since the reforms initiated in the 1980s, Vietnam has become the 4th largest economy in ASEAN.
This economy stands out for its strong attractiveness to foreign investors ($36.6 billion in FDI received in 2023) and its high degree of openness to international trade (17 free trade agreements, including one with the European Union, and an openness rate of 145% of GDP). Vietnam has thus become a major production hub for export-oriented goods. Its advantages are well known: a young, abundant, and relatively well-trained workforce; low electricity costs; and free trade agreements that allow "Made in Vietnam" products to enter numerous markets with low tariffs. As the world’s largest coffee exporter and the second-largest exporter of sports shoes, Vietnam is also the production base for half of Samsung's mobile phones worldwide. The government aims for so-called "high-tech" products to account for more than half of Vietnam's exports by 2024.
At the same time, Vietnam, which launched its 5G auctions in 2025, seeks to promote innovation and the digitalization of its economy and administration. However, Vietnamese society faces significant challenges, particularly in environmental aspects, with increasing pressure on natural resources, and social issues, including rapid urbanization and regional inequalities. Aware of these challenges, the government is implementing numerous initiatives to promote sustainable growth—investing in renewable energy and decarbonization—and strengthening social protection measures. Policies are also being put in place to align the regulatory and legal framework with international standards, ensuring an increasingly secure environment for foreign investors.
This Business Guide aims to provide French companies with all the essential information to successfully develop in Vietnam. It includes valuable testimonials from professionals operating in Vietnam who share their experiences and insights on succeeding in this market. Explore the opportunities available in this rapidly growing economy and take the step toward joining a promising and flourishing market!
