HCMC : Insights on Purchasing Power 2025: Global & Vietnam

Havas Vietnam, part of the Havas Group, invites you to an exclusive breakfast talk revealing insights from the Purchasing Powers Observatory, an international study by Havas Commerce. With data from over 9,000 consumers across 12 countries including 1,001 respondents in Vietnam the research explores how purchasing behavior is evolving under economic pressures. 

The session will focus on value perception, social commerce, and private label brands, providing practical takeaways for brands and retailers navigating Vietnam’s dynamic market. 

Objectives : 

• Understand how consumers are adapting their spending priorities amid inflation. 

• Explore shifts in product value perception beyond price alone. 

• Learn how social commerce is influencing purchasing decisions and brand trust. 

• Spark discussion on marketing, media, and brand strategies in a changing landscape. 

Agenda : 

• Presentation of key findings from the Purchasing Powers Observatory 

• Vietnam-specific consumer insights 

• Interactive Q&A and networking session 

Event Location