HCMC & HN : "Creativity Means Business. How the right creativity leads to results?"

This event will take place in videoconference with the CCIFV Hanoi. (Unit 8, Floor 3B, Horison Tower, 40 Cat Linh, Dong Da)

“Firms harnessing creativity and data in tandem have growth rates 2x as high as firms that don’t” (McKinsey, 2019). The businesses that continue to strive in commoditized categories are the ones who have the unique ability to tap structurally and consistently into the Power of Creativity. Challengers in a category, especially need to tap into this special resource, because creativity leads to Share of Choice, which in turns leads to Free Share of Voice (or Earned Media). When a business doesn’t have the same Share of Voice as its competitors, this is likely the best way to out-grow them. Very few companies have been as successful as Burger King combatting the great McDonald’s even in times of COVID-19, they have tapped into this unique resource. A Whopper of a Case Study.

What participants will learn:

• 8 Fundamental Learnings on why Creativity is a tool to drive results = “Creativity Means Business”
• Advertising & Communication in the new normal, post-COVID, and how branding is fundamental to survive the wind of change

Event Content:

• Factual data about the importance of creativity in today’s businesses 
• 5 Year Business Case Study: Burger King Global Business & Marketing Approach
• 4 x Brand Success stories in Vietnam: Pepsi, Nivea, Tuborg & Sunlight

Speaker(s)

Alan CeruttiCo-Founder / CEO / Strategic Director