HCMC | Breakfast Talk | AI-Era Brand Discovery: From Visibility to Conversion

Discover how AI is reshaping brand visibility and learn how to turn discoverability into measurable business results.

📅 Thursday, October 1, 2026
🕘 9:00 AM – 11:00 AM
📍 CCIFV Office | 186 Nguyen Van Huong, Phuong An Khanh, HCMC
🎟️ Free for members | 250,000 VND for non-members

As AI continues to reshape the way people discover information and brands, visibility is no longer limited to traditional search rankings.

This Breakfast Talk will explore how organisations can strengthen their brand discoverability across AI-powered platforms and, more importantly, connect visibility with measurable business outcomes.

A. AI Visibility as the New Dimension of Discoverability

In the age of artificial intelligence, brand discoverability extends beyond traditional search rankings. Brands must be accurately referenced, represented, cited, and recommended across AI-powered search platforms to ensure relevance and credibility.

B. Linking Visibility to Measurable Business Outcomes

The true value of AI exposure lies in its impact on performance. Organisations should assess whether visibility translates into branded searches, qualified traffic, customer enquiries, conversions, and ultimately, revenue growth.

C. Establishing a Continuous Improvement Cycle

Effective brand discovery requires an iterative approach. This involves defining priority prompts, monitoring AI-generated responses and competitor positioning, identifying gaps in visibility or accuracy, enhancing content and authority, and conducting regular performance reviews.

With the participation of:

🎤 Mai Nguyen, R&D Director, The Circle
🎤 Isabelle Tran Thao Uyen, Head of Marketing, Cognisian

Join us for a practical discussion on how brands can move from visibility to conversion in the AI era.

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