HANOI: Breakfast Talk "Generate Leads and Grow your Business in 2021"

CCIFV Hanoi is delighted to invite you to its first Breakfast talk of the year. With pandemic travel restrictions likely here to stay in 2021, it’s impossible to meet new business leads in regional face-to-face settings. We have alternative solutions at our fingertips - with our websites, LinkedIn channels, emails and search engines. But there’s some thinking to do before we get started. Consider this session the springboard for new ideas to drive your business growth in 2021. 

We have invited Ian Paynton, Co-founder of We Create Content, for an inspiring session that will equip you with a better understanding of how to drive business growth using your website, LinkedIn, Google and emails to get more ROI on your marketing spend during a global pandemic.

This session covers setting business objectives & key results (OKRs) for digital lead generation, how to appear in search engines, the art of business storytelling, fueling sales pipelines with content, lead generation campaigns, and how to build a winning B2B marketing team. 

Who should attend

Businesses owners, marketing directors and team leaders looking for a new approach to generating new business leads in 2021.

What participants will learn

• How to set top level marketing goals for business growth
• What these goals mean for your content marketing activities
• The key pillars of a bulletproof content strategy
• How to execute effectively: human resources and KPIs 

Content

• Chapter 1: Times have changed. Where to begin with digital lead generation?
• Chapter 2: The Three S’s (Search engines, Storytelling & Sales Pipelines)
• Chapter 3: How to execute campaigns on LinkedIn
• Chapter 4: Who will do what? Building a winning B2B marketing team

Places are limited, register today!

Speaker(s)

Ian PayntonCo-founder of We Create Content

Schedule

Event Location