Ian PayntonCo-founder of We Create Content

Ian has been helping big brands and businesses do content marketing for 12 years -from the British Army and London 2012 Olympics, to tech brands in Singapore, financial brands in Hong Kong and various clients in Vietnam. Using experience in journalism, media and publishing, he crafts bespoke content strategies to meet the business objectives of his clients. He is the cofounder of Vietnam-born content agency We Create Content, which has clients in Germany, Thailand, Singapore and Vietnam. Here, he leads a team of 20 marketers who dedicate their days to generating new business leads for their clients using digital content marketing - in industries such as financial advisory, engineering, and data governance. He is also the cofounder of SaaS company start up, which is a simple sustainability tracker for the hospitality, international school and corporate real estate industries.