HCMC: The Exhibition Booth, From marketing strategy to visitor experience

The strategic and creative approach to designing, managing, and optimizing an exhibition booth before, during, and after an event.

Join a breakfast talk dedicated to the art of exhibition booth design as a strategic marketing tool. From concept to visitor experience, this session explores how to transform a booth into an engaging brand environment. We’ll discuss key principles of layout, flow, and storytelling, as well as how to capitalize on your event presence afterward to extend visibility and impact.

This conference is for brand managers and business owners seeking to enhance their exhibition presence. Anyone interested in turning event participation into a strategic marketing opportunity.

Agenda:

• How to define clear marketing objectives and translate them into booth design choices
• The fundamentals of layout, visitor flow, and space optimization
•  How to create an engaging and memorable visitor experience

Speaker(s)

Diane VoisinDirector of Anahua Concept, specializes in exhibition and brand environment design

Diane VoisinDirector of Anahua Concept, specializes in exhibition and brand environment design

Diane VoisinDirector of Anahua Concept, specializes in exhibition and brand environment design

Event Location