Laurence DurandChief Digital Officer | Annam Group

As a seasoned expert in business technology, Laurence leads digital transformation projects for the Group, supporting the digitalization of the activities. Prior to join Annam Group, she worked for several consulting firms both in Europe and Asia. Annam Group business started in 2000, and is now, among others businesses, the leading importer and distributor of premium food products, wine, beverages and cosmetics in Vietnam, Cambodia, and Myanmar. With a dedicated team of more than 1300 professional all over the region, the digital transformation of the activities is a strategic priority. It consists in the integration of digital technology into all areas of a business, resulting in major changes in how a business operates and how to deliver value to their customers. Laurence will share with us her insights on the best ways to achieve digital transformation, her day-to-day challenges and priorities.