Promosalons/Trade Fairs

Who we are

Promosalons is a network exclusively dedicated to the international promotion of French trade shows.

Our mission

Strengthen the presence of international visitors and exhibitors at trade shows in France and their international variations.

And, by doing so, contribute to the attractiveness of France and Paris as a key location for international events.

Our expertise

Promosalons assists trade fair and event organisers in the development of their strategy and guarantees the implementation of the most relevant commercial, marketing and communication actions to win and retain international visitors and exhibitors.

Our know-how:

Designing and implementing promotional campaigns for visitors, buyers and participants of French trade fairs (direct marketing, press relations/public relations operations, and online marketing).
Identifying, prospecting and building exhibitor loyalty with dedicated staff.
Carrying out potential studies, sector analyses, and market monitoring.
Supporting the development of French trade shows abroad.
Our other services: Pre-registration, management of visa applications, travel arrangements, and satisfaction surveys

Our assets:

Unrivalled geographical coverage: Our 55 offices cover 120 countries on 5 continents.

Bicultural experts: Our teams have a dual knowledge of French and local culture. They adapt the strategy of French trade fairs to the socio-economic specifics of the local market.

A dual role, advice, and action: Our teams capitalize on their market knowledge to advise their clients and implement the promotional programmes defined with them.

Proximity to foreign markets: Our teams are constantly in the field, forging and maintaining close ties with the economic and institutional players in their country.

Dynamic teams, committed to working alongside French trade shows.

Expertise in 20 business sectors.

Promosalons Vietnam

Created in 2004, Promosalons Vietnam represents the main French trade shows in Vietnam and Cambodia.

Promosalons Vietnam is located within CCI France-Vietnam in Ho Chi Minh City, with a branch office in Hanoi. Our teams have double knowledge of French and local culture, are visible and active on the ground, and maintain close relationships with economic actors and companies in the country.