SIAL CHINA - Asia’s Largest Food & Beverage Exhibition

SIAL China is the 4th biggest food show in the world, with 17 years’ experience in the market. Major market players from retail, hotel/restaurant/catering (HoReCa), food services, the import/export trade and manufacturing come to this show.

SIAL China sets the benchmark for overseas companies stepping into Asia and China as well as providing valuable market insights, trends and innovations of the regional food industry, in particular in the meat, dairy and beverage sectors. 

Join one of the biggest markets: Asia represents 2/3 of the worldwide population and is gaining 20 million new middle class people per year in China alone.

SIAL China 2017 will cover an area of 149,500 sq. of exhibition space in 13 halls, and it’s expected to witness the participation of 3,200 exhibitors representing 70 countries and a footfall of about 80,000 professionals.

Date: 17 - 20 May 2017
Venue: Shanghai New International Expo Centre – SNIEC, Shanghai, China



SIAL CHINA 2016 review

  • Nearly 2,942 exhibitors from 67 countries and regions
  • 61 oversea pavilions and 29 provincial and municipal pavilions
  • TOP 10 country pavilions: South Korea / USA / France / Brazil / Australia / Spain / Argentina / Poland / Turkey / Malaysia
  • 76,986 professionals
  • 126,500 exhibition spaces (hall W1-W5, E1-E6)
  • 4 areas: FOOD, MEAT, DAIRY and WINE

Why Exhibit In SIAL CHINA


A Leading Event for the Chinese Food Market

  • For the past 17 years, SIAL CHINA has been the 4th biggest food show in the world and the leading exhibition for the Chinese food market.
  • Domestic and international producers and manufacturers of food products, wine and spirits, and food service equipment… contributed to make a success of this main Asian exhibition.
  • The presence of all the major Chinese players of the Food & Beverage market in China.
  • Shanghai, the new worldwide capital.

Benefit from an Inspiring Business Hub

  • The International Network SIAL: Paris - Canada - China - Middle East - ASEAN - Indonesia
  • The unique trade show with a perfect mix of 50% international exhibitors and 50% national exhibitors
  • Recognized, qualitative and numerous events
  • Key producers and buyers join forces to reveal the major food trends and face Asian challenges
  • A unique Asian food inspiration platform to test, or launch products, increase your brand awareness, exchange the best practices…
  • 50 speakers with 27 conferences*
  • 8 tastings, 24 chefs and 11 judges with 7 culinary demos*
  • 353 submissions of innovative products and 151 selections*

*2016 figures


2016 Satisfaction Survey


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And contact our representative in Vietnam - CCIFV/Promosalons Vietnam:

Mrs. Nguyen Dac Boi Quynh:

Mrs. Mai Tuoi:

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