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HCMC & HANOI: Breakfast Talk "The critical role of purpose-led communication"

Tarif :
Member: FREE OF CHARGE
Non-member: 250.000 VND

HCMC: The event is full.
HANOI: To register, please contact tam.nguyen@ccifv.org

The event has already passed. *veuillez noter que l'ajout de l'événement dans votre calendrier ne signifie PAS que vous êtes inscrit. Vous devez d'abord vous inscrire si vous souhaitez assister à un événement.

In video conference with CCIFV Hanoi (40 Cát Linh, Đống Đa, Hà Nội)

 

With increasing pressures on businesses to take a stand for a good cause, it has become crucial for organisations to communicate their efforts efficiently to connect with their audience.

The session will aim to give some keys to understanding the business opportunities that can be leveraged from well-crafted communications around social purpose. We’ll highlight the connections between CSR and branding and how both notions can fuel each other to create virtuous circles.

With an honest and realistic approach, the interactive session should provide key activable points for companies to kick-start at their own level or explore further directions.

 

What participants will learn:

  • Setting a CSR communications agenda to drive business performance.
  • The dos and don'ts of CSR communication.
  • The connection between CSR/purpose and successful branding.

 

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