Formation  •  Rencontre & Echange

HCMC & HANOI: Breakfast Talk "The critical role of purpose-led communication"

Date limite d'inscription :
Jeudi 5 Mars 2020 - 11H00

Tarif :
Member: FREE OF CHARGE
Non-member: 250.000 VND

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In video conference with CCIFV Hanoi (40 Cát Linh, Đống Đa, Hà Nội)

 

With increasing pressures on businesses to take a stand for a good cause, it has become crucial for organisations to communicate their efforts efficiently to connect with their audience.

The session will aim to give some keys to understanding the business opportunities that can be leveraged from well-crafted communications around social purpose. We’ll highlight the connections between CSR and branding and how both notions can fuel each other to create virtuous circles.

With an honest and realistic approach, the interactive session should provide key activable points for companies to kick-start at their own level or explore further directions.

 

What participants will learn:

  • Setting a CSR communications agenda to drive business performance.
  • The dos and don'ts of CSR communication.
  • The connection between CSR/purpose and successful branding.

 

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