Bel Group and its fate with Vietnam

The Bel Group from France is one of the world’s leading branded cheese manufacturer, which is famous for The Laughing Cow brand.

On December 8, 2011, Bel Group opened its Bel Vietnam cheese factory on the 5,000 square meter area in My Phuoc 3 Industrial Zone with an investment of some 5 million Euros. This marks the first Bel factory in Asia Pacific. Bel Vietnam factory is equipped with a UHT technology manufacturing line that meets the strict European hygiene and quality standards. It has started to produce international quality cheese products for the Bel Group market starting with Vietnam. The maximum output capacity of Bel Vietnam’s factory is 8,000tons per year to meet the increasing demands of Vietnam and other South-East Asian markets.

There are 4 main reasons for Bel Group to choose Vietnam. Firstly, the business strategy and sales people here are good. Secondly, Vietnam has stable politics, high GDP growth rate, and young population, aside from its robust growth in the Asia Pacific region. Thirdly, the country’s advantageous geographic location makes it convenient to export products to other regional countries. And last but not least, it provides high-quality workforce.

Bel Group CEO, Antoine Fievet is especially proud of Vietnam, the star in Asia, with its double-digit year to date growth compared to last year.  This is one of the main reasons that the Bel Group has selected Vietnam to build its first factory in southeastern Asia, making Vietnam the hub for Asia in the very near future.

And it is also the place that so warmly welcomed the milk stick Goodi, the innovative product that was developed based on local nutritional needs. Taking these positive elements into account, the Vietnamese market is outstandingly attractive to the Bel Group, which voluntarily invests in developing markets. It’s the reason why Bel Group quickly selected Vietnam as its starting point in Asia. “I believe that the Bel Group has a special destiny when it comes to Vietnam,” Mr. Antoine Fievet, CEO of the Bel Group said when explaining his decision.

Bel Vietnam’s factory has created job opportunuties for over 120 workers and staff in the factory at Binh Duong and has over 20 staff at its subsidiary office in HCMC, while generating more income for the distributors and retailers nationwide. In the near future, when the business grows  in Asia Pacific, Bel Vietnam will create more job opportunities for the local people there thus contributing more to the sustainable growth of the community.

Bel Group has a strong belief in its fate with Vietnam and is looking forward to a bright future for both parties. Mr Antoine Fievet says: “We are aiming to turn the Vietnamese market into Bel’s cradle in Asia!”